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With a virtual reality degree program and an internationally renowned design firm just down the street from each other, Sarasota-Bradenton stands set to have real influence on how virtual reality is both seen and applied in the 21st century. At ROBRADY, we constantly evaluate how new technologies can transform the design process. And, with the launch of a BFA program in Virtual Reality Development at the Ringling College of Art and Design, VR has evolved from an entertainment gimmick to a transformative tool with near-limitless application....    
Sarasota, FL, May 2, 2018 — A delegation from Sarasota-based ROBRADY design found receptive audiences in Washington where it met with representatives of the Department of Health and Human Services (HHS), The Food and Drug Administration (FDA) to tout PILL, a smart dispenser that could be an effective tool against the opioid addiction crisis....    
Sarasota, FL, November 21, 2017 — After decades as a New York District Attorney and family court judge, James Punch understands that opioid addiction is a tragic example of the dose making the poison. This is why he endorses a joint project by ROBRADY design and Joe Bujalski to prevent misuse of prescription opioids. The PILL, a smart dispenser, is designed to stop the problem before it starts....    
First Responders In Flight In hazardous situations every moment is critical. So, Rich Gatanis, a Southern Manatee Fire Rescue firefighter with nearly 15 years of experience and drone pilot, uses unmanned flight to give first responders an advantage. Now, in conjunction with ROBRADY design, Rich and Southern Manatee are helping take firefighting to a whole new level....    
Tokyo, Japan, October 28, 2017 — ROBRADY’s Director of Design Rob Brady and Senior Designer Erik Holmen traveled to the warm and inviting city of Tokyo this week for the Tokyo Motor Show, and what a show it was. “Without question,” states Brady, “this year’s Motor Show was a true spectacle, showcasing the road ahead in transportation technology and blazing new ones as well.”...    
Tokyo, Japan, October 27, 2017 — ROBRADY’s Director of Design Rob Brady and Senior Designer Erik Holmen traveled to the warm and inviting city of Tokyo this week for the Tokyo Motor Show, and what a show it was. One of the hallmarks of this year’s impressive lineup of prototypes and products was a focus on innovative milestones instead of miles per hour. “Autonomous is a hot topic, associated with self-driving cars, Tesla and Google,”says Brady. “But what’s notable here at TMS is its association with another word: safety.”...    
Orlando, FL, August 8, 2017 — Lockheed Martin has signed a sales and support agreement with ROBRADY design to sell and support its FORTIS™ industrial exoskeleton and FORTIS Tool Arm product line. Under the agreement, ROBRADY will manufacture, sell and provide training, gimbals, accessories and service for Lockheed Martin’s industrial exoskeletons....    
Sarasota, FL, January 5, 2017 — With the amount of technology packed inside Faraday Future’s FF91 electric car it’s no wonder they decided to reveal it at CES in Las Vegas. Facial recognition used for entry and seat position, artificial intelligence smart enough to automatically adjust the car’s driving style and music depending on a user’s mood, animated exterior LED’s… these are all meant to signal to the world that this car company, born in the age of the smart phone, is something different....    
Sarasota, FL, June 15, 2016 — Ever since I was a child I’ve been attracted to the arts—I was constantly drawing, painting, listening to music, making clothes for my dolls and all this fun stuff. And you may say every child does this, but the difference for me was that the “fun stuff” never ended....    
Sarasota, FL, June 3, 2016 — As defense contractors, the manufacturers at Lockheed Martin aren’t known for making pretty things. But thanks to work done by Sarasota design firm ROBRADY, the acclaimed Fortis exoskeleton now boasts a Good Design Award. Indeed, the futuristic device has become one of the most honored and acclaimed products ever designed in the ROBRADY workshop. “People are captivated by exoskeletons to begin with,” says ROBRADY founder Rob Brady....