Question the Question
Questioning Limits to Transform Products
10% More Rule
Exceeding Program Expectations
Humanize Technology
Technology with Empathy
Be a Category Leader
Setting New Standards: Shaping Perceptions, Leading Innovation
Question the Question
Questioning Limits to Transform Aquatic Training
The collaboration between GMX7 and ROBRADY to revolutionize aquatic resistance training began with recognizing the shortcomings of existing resistance training equipment. The apparatus, known for its large size, high cost, and limited resistance capabilities, provided only single-direction resistance.
ROBRADY, following our innovation principles, chose to question these limitations and saw an opportunity to deliver a solution that transcended traditional methods. With this directive as the starting point, they embarked on a journey of innovation guided by their commitment to challenge the status quo and cultivate curiosity.
Through rigorous research, iterative prototyping, and collaborative refinement, they developed the X1-PRO—a compact, versatile device representing a paradigm shift in aquatic resistance training. Offering bi-directional resistance and on-the-go adjustability, the X1-PRO has surpassed the expectations of athletes and trainers alike, setting a new standard for excellence in the industry.
Thanks to the partnership between GMX7 and ROBRADY, the X1-PRO has emerged as a transformative tool that empowers athletes to reach their full potential in the water.
Market Adoption
175+ Olympians, including Caleb Dressel and Ryan Lochte
35% of DI, II, and III swim programs
Reigning gold standard for aquatic resistance training
The X1-PRO has become the undisputed gold standard in aquatic resistance training, making it into a resounding victory for athletes worldwide.
10% More Rule
Exceeding Expectations: Elevating Every Step
In an accelerated scenario requiring high-quality results, ROBRADY exceeded client expectations with the development of the FORTIS Exoskeleton. The design solution surpassed prevailing industry standards, delivered value, and contributed to the client's achievement of an award-winning, novel product.
The FORTIS exoskeleton is unique for its ergonomic innovations that enhance user mobility and provide a superior fit, enabling users to suit up independently. Notably, the redesign of the foot area grounded users more naturally, adapting to varied terrains and movements.
Emphasizing biomechanical precision and critical joint functionality through a human-centric design approach, the FORTIS exoskeleton established a new standard in exoskeleton technology.
Humanize Technology
Technology with Empathy: Building Bonds Beyond the Mechanical
ROBRADY's collaboration with MYOLYN created the award-winning MyoCycle, a revolutionary FES Cycling Therapy System. Beyond functionality, ROBRADY's humanizing technology approach transformed the MyoCycle into more than just a piece of equipment; it became a source of empowerment and emotional connection for users.
By designing a leaner sports aesthetic and easy-to-operate arms for wheelchair attachment, ROBRADY shifted the focus from disability to possibility. The result? Customers experienced newfound confidence, independence, and even love for their MyoCycle, as it improved their physical health and uplifted their spirits, embodying the essence of award-winning humanized technology.
Market Adoption Statistics
1.4 billion total muscle contractions
113,000 hours of exercise
1.5 million miles cycled
10.4 million total calories burned
The impact of good design on human lives is unmistakable.
Be a Category Leader
Setting New Standards: Leading Innovation and Design
ROBRADY and Yamaha joined forces to lead the industry in marine innovation and design. By combining Yamaha’s marine engineering excellence with ROBRADY’s bold approach to user-centric design, we consistently push the boundaries of what’s possible. We create aquatic experiences that deliver exceptional performance, style, and functionality. This partnership has enabled us to set new standards and lead the category, offering customers advanced solutions that embody both innovation and practical use for any adventure on the water.