• Medical Product Design

Medical Product Development

Creating Meaningful Healthcare Innovation

Developing successful medical products starts with understanding the needs of the users and stakeholders.

Design Research + Strategy

Ethnographic Methods, Actionable Insights

ROBRADY humanizes medical industrial design by focusing on the people who use the products. We find opportunities, explore concepts, chart development roadmaps, generate product design, and then test prototypes that will become production-ready medical products.

Home Healthcare

Consumer Products Enhanced By Medical Device Design

Understanding that patients are still consumers helps us deliver innovations that adapt to the constantly changing needs and objectives of all healthcare stakeholders.

Risk Mitigation

Bold Product Design That Plays It Safe

FDA Oversight

Medical product development meets ISO compliance before FDA submission.

3rd Party Validation

In healthcare, time isn’t just money; it’s lives. Our new paradigm of product design oversight puts solutions on the market that save all three.

HE 75 Compliance

Meeting and exceeding Rehabilitation Act standards for human factors engineering in medical product design maximizes ROI while minimizing risk.

User Compliance

Medical Industrial Design that Makes It Easy to Follow Doctor’s Orders

Aging Population

An older population needs medical products designed to provide simple solutions.

Unhealthy Lifestyle

Medical devices that fit seamlessly into a daily routine are most effective against obesity, diabetes, and other lifestyle diseases.

Personal Responsibility

Medical products that are easy to use help turn patients into participants in their own healthcare

Encourage Brand Loyalty

It’s nice to be known, but better to be wanted.

Ease/Sequence Of Use

Our medical device design combines elegant, efficient solutions into products as simple as the box they come in.

Community Connection

ROBRADY’s medical industrial design creates solutions that foster consistent, affirming experiences by considering how users interact with people as well as products.

IP Protected by Positive Experiences

By integrating aesthetic form and reliable function into our design, ROBRADY creates medical products that capture hearts as well as market share.


The Ziivaa Belt

The Ziivaa™ belt offers a drug-free and non-invasive solution to a global problem.

Intelligent Handwash System

ROBRADY developed a system that works in harmony and maintains a consistent visual brand.

DayMed MedPod

The MedPod is a portable dispenser of pre-sorted and customized medicine.

Patient Monitor System

"Caregivers today have tremendous responsibilities and are in need of support."