Every innovation begins with a spark of inspiration. At ROBRADY, we turn these sparks into life-changing solutions by pushing boundaries and reshaping the future.
Our journey starts with four core design principles: Question the Question, the 10% More Rule, Humanize Design, and Be a Category Leader. These principles drive our innovation and ensure that good design equals good business.
We begin by assembling a team of experts, including engineers, designers, rapid prototypers, and program managers to ideate solutions that align with your business goals and customer needs. Market research and analysis validate these ideas, ensuring they meet both genuine demand and genuine pricing / costing targets. We then refine product concepts through ideation sessions to align perfectly with your market-validated vision.
In the detailed design phase, we use cutting-edge software to create precise designs, optimizing every aspect of the product experience. Rapid prototyping brings these designs to life using advanced 3D printing, multi-axis milling, as well as hands-on fabrication. This exciting stage turns digital concepts into physical prototypes - fast.
Stakeholder feedback is always mission-critical for success. Through iterative cycles, we refine designs, ensuring all expectations are met. Our focus on functionality and aesthetics results in products that are both useful and visually appealing.
Once the design is locked in, it moves to tooling and then onto full manufacturing and alpha-level assembly. Predetermined testing and certifications as needed are done with the ROBRADY team to collaboratively deliver the approved solution ready to market launch. Throughout the entire process, rigorous quality control practices ensure the final assembly meets the highest standards.
One success story is the GMX7 X1-PRO. By questioning limitations and innovation, we created a product endorsed by 175+ Olympians, used by 35% of DI, II, and III swim programs, and set the gold standard in aquatic resistance training.
Learn more about our four Innovation Principles here.
At ROBRADY, transforming ideas into market-ready products is our passion. From the initial spark to the final product, our collaborative approach ensures success. Join us in bringing innovative products to life and shaping the future. Let's drive forward together, creating solutions that enhance our world.