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ROBRADY design helps turn research into reality. In getting the right product to the right market at the right time, the studio is positioned to recognize and realize the potential of a big idea to lead to even bigger possibilities—a company, for instance, with an entire line of products. Case in point: A big idea—a protection device for contactless smart cards—that addresses a big problem‚ unauthorized access to personal data....    
What do you think is the most important skill to have in order to compete in the graphic design field? This is a question that everyone asks and I find it at times a difficult one to answer. The answer also changes depending on who I am talking to. I think that when I first graduated I would say it was the ability to take criticism of your work. While I still think that this is an extremely important thing, I would now say the most important ‘skill’ to have as a designer is the ability to work in a collaborative environment....    
Sarasota, FL, March 15, 2011 — ROBRADY design, a global leader in humanizing innovation, launches the first in a series of alternative investment educational events at their Sarasota headquarters in March. “The series of events throughout Florida provides an educational venue for investors and financial advisers to learn more from emerging growth companies’ leadership as well as the ROBRADY research to reality process,” said Matt Leiter, director of ROBRADY capital....    
Sarasota, FL, February 18, 2011 — It’s almost impossible to truly know if you’ll enjoy a certain job or career until you try it, and an internship is the perfect way to “test the waters”....    
Sarasota, FL, February 7, 2011 — How long have you been an industrial designer and what is your schooling background? I trained at the College for Creative Studies (CCS) in Detroit, graduating in 2003 with a BFA in industrial design. Growing up, I loved drawing and designing airplanes and spaceships, wanting to be an aerospace engineer. This was before I knew about industrial design. After a high school art class presentation for the CCS transportation program, I was hooked. I am now living the dream, designing cool new products and vehicles every day!...    
November 3, 2010 — Captivating potential customers is critical whether it’s on the tradeshow floor, a city road or even an airport runway. Seconds are all you can count on having for making the case for your product and a compelling graphics scheme adds “wow factor”, explains product benefits and distinguishes your product from its competition. But bringing eye-catching graphics to a product can be difficult, especially for large products like industrial equipment. Vinyl graphic wraps offer an adaptive, economical and effective marketplace solution regardless of budget or production timetable....    
October 1, 2010 — ROBRADY design has won this year’s Red Dot Concept award in the Protection category for their Rescue Wizard portable winch design. The Wizard, a gas-powered, portable winch, enables a single person to pull loads up to 12,000 lbs. (5,443.108kg). Designed for simple operation under the hardest circumstances, the winch can be used where heavy machinery and vehicles cannot and when electricity is unreliable, impractical (e.g. in or near water) or unavailable....    
Sarasota, FL, August 2, 2010 — Rob Brady, CEO and Design Director of ROBRADY design, was chosen to participate in the 2010 Faces of Technology series hosted by the Florida High Tech Corridor. ROBRADY design was highlighted for their progressive design in multiple industries spanning from medical devices to electric vehicles....    
July 19, 2010 — ROBRADY design has been awarded a Silver IDEA award in the Commercial/Industrial concept category of this year’s competition for their Rescue Wizard portable winch design. In disasters such as Hurricane Katrina or the Haitian earthquake, the ability to mobilize and power up rescue assets means the difference between life and death. With this in mind, Andy Morrison, CEO of Wizard Machines, came to ROBRADY with a revolutionary idea for a life-saving tool unlike anything on the market....    
April 10, 2010 — Xhale Innovations’ HyGreen™ Intelligent Hand Hygiene System, a first line of defense against Healthcare Associated Infection (HAI), has taken top honors in the 2010 MDEA competition. Xhale Innovations’ HyGreen™ Intelligent Hand Hygiene System, a first line of defense against Healthcare Associated Infection (HAI), has taken top honors in the 2010 MDEA competition....