Business of Design

Sarasota, FL, May 2, 2018 — A delegation from Sarasota-based ROBRADY design found receptive audiences in Washington where it met with representatives of the Department of Health and Human Services (HHS), The Food and Drug Administration (FDA) to tout PILL, a smart dispenser that could be an effective tool against the opioid addiction crisis....    
Orlando, FL, August 8, 2017 — Lockheed Martin has signed a sales and support agreement with ROBRADY design to sell and support its FORTIS™ industrial exoskeleton and FORTIS Tool Arm product line. Under the agreement, ROBRADY will manufacture, sell and provide training, gimbals, accessories and service for Lockheed Martin’s industrial exoskeletons....    
Sarasota, FL, February 19, 2016 — Internationally-renown studio ROBRADY design brought home two Good Design Awards from the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. The accolades recognize the firm’s contribution to both the FORTIS exoskeleton and the EarthLinked Geothermal Heating System....    
Sarasota, FL, March 17, 2015 — We’ve all seen them. We’ve probably even been them at one time or another: Rubberneckers. But the curiosity of passers-by frequently becomes a problem when it causes traffic slow-downs and, in the case of crime scenes, an obstacle to police work and a threat to victims’ dignity. When Carl Cannova thought of a solution, he partnered with ROBRADY to realize his idea....    
Sarasota, FL, February 13, 2015 — Walter Herbst, legendary founding father of modern industrial design, led the Biz941 event “Creativity Conversation.” The event, moderated by Rob Brady, CEO of ROBRADY design, inspired Sarasota entrepreneurs, investors and start-up professionals to use design AND business creativity to generate smart products for market....    
February 3, 2014 — Today’s lifestyles are out of balance and we are putting ourselves at risk with unhealthy habits. We are aging as a population and more likely to suffer from chronic diseases as we grow older. Our healthcare systems are buckling under the demand for costly and complicated care. In short, the healthcare industry is in crisis and facing a paradigm shift. The good news is there are plenty of opportunities for innovation within this crisis....    
December 18, 2013 — It takes a unique combination of aesthetics, functionality, value, ergonomics and quality to make a product that the consumer will view as good design. There is no standard formula to that equation and it is this variability to those attributes which make product design interesting. I suppose you can call it ‘industrial design Darwinism’ when products evolve over time to changing market conditions, trends and technology. In this evolution the proceeding attributes will always exist, but their individual influence on the final product has a dramatic influence on the result....    
November 27, 2013 — As a former Executive Level Defense Acquisition leader, I spent years translating military capability requirements into rigid military standards for the development, manufacturing and eventual fielding of a system. The Department of Defense has a well-established system development process (DOD Instruction 5000.02, Operation of the Defense Acquisition System) that delineates how a military system, regardless of complexity, is to be developed....    
November 13, 2013 — Innovation is difficult and design problems are complex. Therefore, as an efficient method of understanding and resolving design issues quickly, designers and engineers rely upon the physical exploration of a concept....    
November 3, 2010 — Captivating potential customers is critical whether it’s on the tradeshow floor, a city road or even an airport runway. Seconds are all you can count on having for making the case for your product and a compelling graphics scheme adds “wow factor”, explains product benefits and distinguishes your product from its competition. But bringing eye-catching graphics to a product can be difficult, especially for large products like industrial equipment. Vinyl graphic wraps offer an adaptive, economical and effective marketplace solution regardless of budget or production timetable....