SARASOTA, FL January 1, 2020 Internationally recognized studio, ROBRADY design, added to its list of accolades by winning awards in three categories during this year’s Good Design® program hosted by The Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.
Competing with a record 900 submissions from over 47 countries, Sarasota-based ROBRADY design took top honors in the global design program’s Medical, Sports and Recreation and Interactive Media categories.
In the medical category, ROBRADY was recognized for its extensive work on PILL, a smart opioid dispenser that provides physicians and patients with an effective tool for improving compliance and monitoring behavior to combat the national epidemic. The cost-effective PILL solution features a reusable data core that delivers state of the art digital features at a fraction of the actual cost in an effort to “Stop the Start” of Opioid addiction.
The Sports and Recreation award acknowledged ROBRADY’s work on the Yamaha 275 jetboat. For the company’s new flagship, ROBRADY combined bold, integrated exterior design elements with ergonomic and versatile luxury appointments such as positionable aft seating and ample interior space. The result will help chart the course for future Yamaha designs.
Rounding out the trio was an award in the Interactive Media category, ROBRADY won for its interface design for Medallion Instrumentation Systems. Incorporating input from users and programmers throughout the process insured that the display optimized both functionality and user experiences to create a very clean Human Machine Interface (HMI) experience that reflected the elegance and ease of use of the high-end watercraft.
“The level of creativity and innovation at Good Design® keeps rising,” observed ROBRADY CEO and Design Director Rob Brady. “So winning not one but three awards this year is a tremendous honor for our team.”
Product descriptions for ROBRADY’s Good Design® entries can be viewed at the museum’s websites at good-designawards.com or chi-athenaeum.org
About Good Design®
Founded in Chicago in 1950, Good Design® is the world’s oldest and most recognized program for design excellence. The program is a joint initiative of the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.
About ROBRADY design
ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail development, complete rapid prototyping and production program management.
ROBRADY design delivers comprehensive speed-to-market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity and producing innovative designs that drive profitable results. ROBRADY delivers design, production and capital solutions to clients in support of their research to reality philosophy.