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December 18, 2013 — It takes a unique combination of aesthetics, functionality, value, ergonomics and quality to make a product that the consumer will view as good design. There is no standard formula to that equation and it is this variability to those attributes which make product design interesting. I suppose you can call it ‘industrial design Darwinism’ when products evolve over time to changing market conditions, trends and technology. In this evolution the proceeding attributes will always exist, but their individual influence on the final product has a dramatic influence on the result....    
December 6, 2013 — You will not see me covering any other “concept” bikes here in The Electric Garage. Why? It’s just that there are so many “concept” bikes out there, and honestly, seeing someone’s fantasy rendered out with little or no bearing on reality, or intent to actually go into production, or feel for the legacy that is Motorcycling, well, that’s an interesting diversion, but that’s about all. Some of them I even like....    
November 27, 2013 — As a former Executive Level Defense Acquisition leader, I spent years translating military capability requirements into rigid military standards for the development, manufacturing and eventual fielding of a system. The Department of Defense has a well-established system development process (DOD Instruction 5000.02, Operation of the Defense Acquisition System) that delineates how a military system, regardless of complexity, is to be developed....    
Sarasota, FL, December 6, 2013 — ROBRADY design and Envirofit International have won the Gold award in the World Changing category of this year’s Spark Awards competition. The Envirofit Institutional Cookstove was recognized by the Spark judges as making a significant step towards better living through better design. ...    
November 13, 2013 — Innovation is difficult and design problems are complex. Therefore, as an efficient method of understanding and resolving design issues quickly, designers and engineers rely upon the physical exploration of a concept....    
Sarasota, FL, November 5, 2013 — ROBRADY design proudly announces the unveiling of the Vectrix VT-1 ‘tall wheel’ e-scooter at EICMA in Milan, Italy. In collaboration with the award winning EV manufacturer Vectrix, the ROBRADY team has designed and developed a new offering that is a striking combination of both beauty and purpose in two-wheel electric transportation....    
Sarasota, FL, October 28, 2013 — ROBRADY design has been chosen as a finalist in the Transport, Medical, and World Changing categories of this year’s Spark Awards competition with three innovative products – the db0 7 electric bike, the CareAlert Monitoring System and the Envirofit Institutional Cookstove. Each of these products have been recognized by the Spark judges as making a significant step towards better living through better design....    
September 13, 2013 — Where is the next breakthrough product idea going to come from? All companies face this question, whether you are running a start-up and the success of your company is relying on the success of your first product or running an R&D department of a large, multinational medical device company....    
ROBRADY capital LLC today announced it has entered into a strategic alliance with Aso LLC, a global manufacturer of bandages, health aids and wound care products. Under the terms of the agreement, ROBRADY capital, together with its affiliate ROBRADY design, will work with Aso to develop and market new products for healthcare....    
Sarasota, FL, October 6, 2011 — For startup company Ziivaa, ROBRADY design delivers a talent for turning good ideas into great products. The design firm’s work with Ziivaa founder Dr. Stephen Lee has resulted in a distinctive product, package and online presence for the Ziivaa belt, an innovative menstrual relief device that helps women around the world live life to the fullest....