Transforming the recreational vehicle from a lumbering gas-guzzler into a lean, green machine.

ROBRADY capital LLC today announced it has entered into a strategic alliance with Aso LLC, a global manufacturer of bandages, health aids and wound care products. Under the terms of the agreement, ROBRADY capital, together with its affiliate ROBRADY design, will work with Aso to develop and market new products for healthcare. ...    

The Ziivaa™ belt offers a drug-free and non-invasive solution to a global problem.

Sarasota, FL, October 6, 2011 — For startup company Ziivaa, ROBRADY design delivers a talent for turning good ideas into great products. The design firm’s work with Ziivaa founder Dr. Stephen Lee has resulted in a distinctive product, package and online presence for the Ziivaa belt, an innovative menstrual relief device that helps women around the world live life to the fullest. ...    

Phase 4

Product Support_Launch

ROBRADY will support production launch activities on an as needed basis.

Product Support_On-going

ROBRADY will support production on-going activities on an as needed basis.

Phase 4 reporting

ROBRADY will capture the developments of this phase and assemble a report for review and archival purposes.

Phase 3

PHASE 3: Product Design Validation

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Production engineering support

ROBRADY will support client and/or the contract manufacturer through tooling design, set-up and first article inspections (FAI).

Phase 2

PHASE 2: Refined Product Design and Development

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Ethnographic review

ROBRADY will continue to conduct independent VOC / product design reviews as needed.

Phase 1

PHASE 1: Conceptual Product Design and Development

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Product requirements (PRD)

ROBRADY will collaboratively develop a product requirements / product specifications outline for approval. This outline will facilitate an opportunity to accurately address the specific needs of this product. The PRD is considered a living document and will serve to drive and validate all product design, development and delivery activities.

Phase 0

PHASE 0: Product Design and Technology Feasibility Analysis

Business case overview

ROBRADY will review the proposed business case documentation for marketability and feasibility with regards to technical, production, ergonomic and aesthetic factors.