ROBRADY closes the retail loop with creative consumer driven packaging and merchandising strategies to move products off the shelf. We also address brand impact at POS, retail and channel analysis, pricing analysis, competitive analysis, graphic/communications analysis and shopper psychology as a unified process. Whether its in-aisle, end cap, or stand alone displays, we can help you make sure consumers are “driven” to your products, time and time again.

Research is crucial to the success of new product, packaging and merchandising. ROBRADY focuses on humanizing design thru the uncovering of un-met consumer and end-user needs, via both traditional and non-traditional research methods. In this area, our services include:

Brand Assessment – What do consumer think about your brand? How does your brand rank against the competition? Is your brand meeting it’s promise to your customers?

With the development of a new product or product line, it is imperative to follow through to the end user experience. At ROBRADY we blend brand, design, merchandising, and psychology into one cohesive and all-encompassing package to ensure that whether it’s on TV, in a store, or in someone’s home, your products brand essence and promise are kept in line.

From product concept to customer engagement, one process, managed in detail and reinforced by “design that sells” delivers the total brand experience.

“Branding”, Brand Positioning, and Brand Building are crucial to the success of a product or product line. At ROBRADY, we can help you close the “Loop” by engaging with your customers, whether in-person, at Retail, or on the Internet to gauge how your Brand connects with them, how it makes them feel and what they truly think about your products.