ROBRADY capital LLC today announced it has entered into a strategic alliance with Aso LLC, a global manufacturer of bandages, health aids and wound care products. Under the terms of the agreement, ROBRADY capital, together with its affiliate ROBRADY design, will work with Aso to develop and market new products for healthcare.
“We’re excited to be collaborating with Aso,” said Jeff Birnbach, Managing Director of ROBRADY capital. “Many of the portfolio companies we are now working with are in the healthcare sector, and the relationship with Aso will bring innovative new products to market much more effectively. Several firms we are investing in can directly benefit from this arrangement.”
Aso, a privately held company, has facilities in the Philippines, Netherlands, Mexico, Japan and the US. Their products, marketed under several brand names, are sold at over 160,000 retail locations throughout the Americas including Walgreens, CVS and Walmart.
ROBRADY capital focuses on venture capital investment and strategic, collateral-based lending in early stage companies in highly definable market segments. The firm concentrates on leveraging potential synergy with ROBRADY design or an affiliated entity to create incremental value, and provide experienced guidance to transition from concept to commercialization. Since 1991, globally recognized ROBRADY design has worked with hundreds of companies to help them create innovative new products, and successfully introduce them into a wide range of markets including healthcare, transportation, consumer goods, industrial and marine sectors.