We not only determine the viability of your brand and what will set it apart but, more importantly, how best to position it for success in the global marketplace. We work creatively and logically with accomplished attorneys to protect your vision.
From the beginning, we use reverse retailing, comprehensive analysis of the competition’s pricing and discounting strategies as well as distribution channels (direct-to-retail, direct-to-consumer), we make sure that the numbers add up to maximize your ROI.
Because people do judge books by their covers, our brand development includes the first thing consumers experience about your product: its packaging. We analyze product exposure, accessibility, how it fits into a shelf display and how it stands apart from its competition.
It’s not just what you say about your brand, it’s how the consumer feels about it. Our testing considers myriad factors that go beyond demographic, cultural, age and gender data. Our rapid prototyping capabilities allow us to give test groups more than questions and surveys, but physical devices to interact with. Our thorough, consumer-driven analysis delivers quantitative metrics that measure the success of our solution.
We’ve got the right stuff
Knowing how to work with materials, whether it’s expanded polystyrene, urethane foam, aluminum or clay, is just the beginning. Knowing which is best suited for your prototyping objectives means the difference between time and money wasted and a lasting model that makes a lasting impression.
Our studio stays up when the sun goes down
Remote infrared cameras keep a careful watch over after-hours operation. This greatly reduces job lead time and enhances short-run productions.
We hang out with super models
Customized software allows us to respond quickly to data from both our Industrial and Mechanical design teams as well as the client to create multiple versions of a model, or update models as they are modified. A design change in the morning can be a revised prototype by noon. The sophisticated CAM/CNC process also gives us the capability to put fine surface finishes on even large, complex prototypes.
Pro/ENGINEER - Pro/Manufacturing Prismatic and Multi Surface Milling Wildfire 2-5
We control the vertical. We control the horizontal. And 3 more axes besides.
Having direct control over a highly capable 5-axis machine means that we can create a design as complex as needed and as quickly. Whether the material is clay, foam, plastic, composite or metal, we can turn your concept into a precision crafted prototype quickly and efficiently (and repeatedly, if needed). DMS 5T5, FAGOR 8055M controller, 5 axis Nutating head Bridge mill, X 132”, Y 72”, Z 36”, twin 60"x60" independent tables, 20k RPM, 1500 IPM
From tabletop displays and pop-ups to custom designed exhibits and interactive environments, ROBRADY creates a total experience for your tradeshow and exhibition needs.
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For many firms, graphic design and branding are end stage considerations—in other words, afterthoughts. At ROBRADY, message is more. It is inherent in the product, which is why we start from day one to insure that the color, font, texture, placement, words, form and function of your product all work together and excite the eyes and the imagination.