Xtools Hybrid Pliers


These lightweight tools become a market heavyweight

As with many ROBRADY clients, XTOOLS started as a small company with a big idea: floating tools that were lightweight and eco-friendly.  And, as with many clients, our studio provided comprehensive support from design to production capabilities to create success.

From the distinctive, marine-inspired color palette to the use of rugged, rust-resistant materials, the XTOOLS line of floating tools developed such a presence that customers weren’t just buying the products, a legendary company in the billion dollar fishing accessories market decided to buy the company.

Now, with a formidable distribution network that stretches from coast to coast and around the world, XTOOLS has truly become an international company. 

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