Turning Dry Product Packaging Into A Rainmaker
Whether it’s watering the lawn or saturating the market, coverage is a critical concept. That’s why K-Rain, having previously worked with ROBRADY, turned once again to the studio for help to create a packaging system that not only enhanced their market presence but could be updated easily for each of their products.
After evaluating the market climate, the Graphic Design team created three different options with varied combinations of company colors, product photos, typography and layout. The design schemes ranged from energetic to elegant and worked as an extension of the product design. The chosen option also served as a template that the client could adapt themselves to promote current and future products while maintaining a brand identity that grabbed the attention of DIYers and landscaping professionals alike.