Striking the right balance
When Segway LLC launched an enhanced model of their flagship product, the two-wheeled, self-balancing, electric human transporter (HT), ROBRADY design was on board.
Chosen based on our design credits in the transportation and consumer-product markets, ROBRADY was uniquely suited to develop the conceptual vision and execute exacting design follow-through which included meeting accelerated deadlines for dealer presentations.
The HT’s sleek, progressive fender design with prominent rear-tilted spray guards and repeated wheel accents create strong radial elements. With more visible and detailed tires, the combined effect strengthens the vehicle’s aesthetic, which boasted one of two new color themes that set the trend for the visually exciting Segway product line.