A flash of genius
Working with Dell and Smart Modular Technologies, ROBRADY helped create the first mass consumer flash drives on the market. Leveraging the studio’s design and graphics expertise, ROBRADY incorporated Dell design cues with regulatory requirements and graphics to create a branded and innovative personal technology.
Designing for a company the size of Dell meant delivering a solution that worked worldwide. By employing an icon system as part of the aesthetic, ROBRADY insured that the drives were not only compliant but crossed the global language barrier as well.