• Yamaha 275 Jet Boat Spark Design Award Winner

    Inspired Design for Yamaha 275 Wins Spark Award

    ROBRADY and Yamaha are excited to announce that the Yamaha 275 has won a 2020 Spark Design Award 

SARASOTA, FL December 23, 2020 (PR WEB) ROBRADY is proud to add a Spark Design Award to the growing list of accolades for the design of the Yamaha 275, the latest addition to the company’s line of standard-setting watercraft. The flagship jetboat garnered a Bronze award in the Transportation & Mobility category, beating out a worldwide field of thousands. 

The harmony achieved between the 275’s unmistakably progressive profile and its layout that maximizes both fun and functionality epitomizes Yamaha’s dedication to world-class design; a dedication that ROBRADY has shared ever since their collaboration on Yamaha’s first jetboat twenty-five years ago. The Spark Design Award symbolizes both companies’ strong relationship, commitment to design excellence, and a bright future.


To learn more about the Yamaha 275 Click Here


About the Spark Design Awards

The Spark mission is to promote better living through better design. The criteria are the same for all Spark competitions: does the design “Spark,” i.e., innovate, change the game and in some way help humanity or the environment we live in. The Spark founders believe Design is an important, relevant tool to help build a better world. We feel that Design and designers act as catalysts, addressing problems and improving our lives and our Earth.


About Yamaha Boats

The founder of Yamaha Motor Co., Ltd., Genichi Kawakami, set a clear standard for Yamaha brand engineering and manufacturing when he said, “It isn’t a product if it isn’t world-class.” 60 years later, Yamaha continues its endeavors to create diverse value through products and services, and we promise to keep delivering excellence in order to create a more fulfilling life for people all over the world.


About ROBRADY design

ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail development, complete rapid prototyping and production program management.

ROBRADY design delivers comprehensive speed-to-market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity and producing innovative designs that drive profitable results. ROBRADY delivers design, production and capital solutions to clients in support of their research to reality philosophy.