Andreea Michaud | ROBRADY design

Inside ROBRADY: An Interview With Andreea Michaud

Describe how you first discovered design
That’s a great question! To be honest, ever since I was a child I’ve been attracted to the arts—I was constantly drawing, painting, listening to music, making clothes for my dolls and all this fun stuff. And you may say every child does this, but the difference for me was that the “fun stuff” never ended. My parents were very artsy people: my dad painted and played guitar, so I grew up having him as a mentor and inspiration; my mom always designed her own clothes and sewed things we needed, so I get my love for fashion from her. We were always surrounded by art, literature, music, paintings, and beauty.

Then, when I first saw a computer, everything changed! I can barely remember, but when I was around 10 or 11 my brother (who was 11 years older than me and already a computer science genius, haha!) used to take me to work with him and let me play with the computers. A couple of years later he purchased a PC for the home and taught me the first things about HTML, CSS, and Photoshop. In that moment I knew my love for art and my love for computers would somehow collide into one thing. That was the moment when I first stepped into the design and digital art world.

What has been your greatest source of inspiration?
Music and art. I can’t even imagine a life where I’m not able to listen to music or not surrounded by beauty and art.

I loved ROBRADY instantaneously because it felt “right” from the get go. I love the feeling of a studio that’s like a big family and where individuality and creativity is celebrated and fostered. It’s also important for me to be in an environment that’s not too strict and knows that people need room to expand and breathe to be truly innovative and creative. Plus, I was intrigued by the prospect of working on projects I wouldn’t normally work on and learning/seeing new things.

Tell us about your portfolio
Everything you see in my portfolio is a 15-year journey crafted with a lot of dedication, passion and stubbornness. In there are things that remind me of happy times and also of rough times. My portfolio is very diverse as I love to challenge myself with all kinds of creative outlets. I laugh thinking that my skill set as a creative is like a Rubik’s Cube: I keep mixing up individual cubes until one side’s all the same color, haha.

I also think that being versatile is the key to surviving in our constantly changing tech world, you must adapt to survive. Another reason for my versatility is that I need dynamic projects and just the right balance between new and routine. If I’m too much on one side or the other I don’t perform that well.

What is your design process?
It really depends on the project. I usually like to start by researching the project scope and understanding the needs and requirements behind it; what its true purpose and function is and how it will be used by clients or end users. Researching competitors is also something I do, as it can give me an idea of what they left out and how I can improve on their solution.

After that, I sketch and organize my ideas in a very rough visual form that I later use as a backbone for my final digital designs in Photoshop or Illustrator.

Then I start building the actual project in a usable form (e.g. prototype, interface, web page, brochure, package, etc.).

Please share a fun fact about yourself
I can’t resist cute and fuzzy things, hahaha!