The Universal Design awards mission is to represent the design challenge of the coming decades. Precipitated by a global demographic shift, both existing products and new developments will acquire a new simplicity. Universal Design GmbH is dedicated to publicizing this challenge to a broad international audience. Its activities - for example hosting the international universal design award - are intended to serve as an inspiration for designers and manufacturers so that their creativity, competence and experience can flow into products, architecture and services for everyone.