IDEA

IDEA Award
Wizard Machines Rescue Wizard | ROBRADY design

Rescue Wizard

Though it weighs less than 100 pounds, the Wizard gives one person enough pulling power to move two SUVs.

Vectrix VX1 Electric Maxi Scooter | ROBRADY design

VX1 Electric Scooter

Legal on any street, the VX-1 is a citizen of the world and with a zero-emission electric motor, it’s a friend to the planet.

IDEA

The International Design Excellence Awards (IDEA) is an award program co-sponsored by BusinessWeek magazine and Industrial Designers Society of America (IDSA), and is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy. Every year designers and corporations submit entries into the competition in many categories.

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