ROBRADY’s wide-ranging capabilities and experience transformed a revolutionary technology into a product ready to electrify the market.
ROBRADY addressed age-old design challenges of the folding bicycle and celebrated its central design feature to create an award-winning and innovative transportation solution for the 21st century.
ROBRADY leveraged its industrial design expertise to help Parker Hannifin translate its successful, established branding guidelines from 2D into 3D.
ROBRADY’s industrial design and branding capabilities led to the successful realization of an award-winning and literally life-saving product.
ROBRADY’s packaging concepts hooked retailers and the competition who decided XTOOLS was better bought than battled.