Rob Brady's blog

Sarasota area set to lead real world application of virtual reality design

vrringlingleadimage | ROBRADY design

With a virtual reality degree program and an internationally renowned design firm just down the street from each other, Sarasota-Bradenton stands set to have real influence on how virtual reality is both seen and applied in the 21st century.

At ROBRADY, we constantly evaluate how new technologies can transform the design process. And, with the launch of a BFA program in Virtual Reality Development at the Ringling College of Art and Design, VR has evolved from an entertainment gimmick to a transformative tool with near-limitless application.

Red Dot + ROBRADY

Red Dot Ceremony| ROBRADY design

“ROBRADY design’s history of Red Dot achievements underscores our commitment to “humanizing technology.” From our first award in 2008 for the Vectrix electric superbike to succeeding wins for the Rescue Wizard (2010), Merlin Fuel Cell (2014), and this year’s FORTIS exo-suit, ROBRADY’s innovative work—both the product's design and its production engineering—seamlessly integrates and delivers new technology into daily life to enhance, invigorate, and improve human existence.”
- Rob Brady CEO/Design Director ROBRADY design

Red Dot Winners:

Designers Log: rMoto Dream into Superbike Reality

Designers Log: rMoto Dream into Superbike Reality

When ROBRADY designed, built and launched the Vectrix Superbike concept it opened to a crowd of cheers and rave reviews in Milan. Ducati's lead designer at the time, Pierre Terblanche, told me that "the best new motorcycle design in the show belongs to an electric scooter company – how can this be???" I enjoyed several conversations in Milan with Pierre and motorcycle writer extraordinaire, Alan Cathcart, that week.

Designers Log: rMoto Dream into Superbike Reality
Designers Log: rMoto Dream into Superbike Reality
Vectrix Electric Superbike Unveiling, Eicma
Vectrix Electric Superbike Eicma
Rob Brady and Erik Holmen at EICMA
Designers Log: rMoto Dream into Superbike Reality
Designers Log: rMoto Dream into Superbike Reality
Designers Log: rMoto Dream into Superbike Reality
Designers Log: rMoto Dream into Superbike Reality
Designers Log: rMoto Dream into Superbike Reality
Vectrix Electric Superbike Eicma
Designers Log: rMoto Dream into Superbike Reality

ROBRADY at CUSP - Talking About the Design of Everything

[field_client-title] ROBRADY at CUSP - Talking About the Design of Everything | Business of Design

The Cusp Conference is about the “Design of Everything”. Its not just about design, its really about the experience you get from an auditorium full of energetic thinkers and doers from around the world interacting with 20 presenters for 20 minutes each. This year I was asked to be one of those presenters. I chose a personal story.

ROBRADY Designer's Log: Eurobike Wrap

[field_client-title]

It’s great to be back in the USA and before we can call our Eurobike Mission a wrap, we have a few photos to share. What we liked and what we thought was interesting- if you want more or have a question on anything let us know.

ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap
ROBRADY Designer's Log: Eurobike Wrap

ROBRADY Designer's Log: Friedrichshafen, Germany

ROBRADY Designer's Log: Friedrichshafen, Germany | A Day in the Life

Good morning and welcome to the ROBRADY blog covering our attendance at the Eurobike 2009 show in Friedrichshafen, Germany. The event is scheduled from the first to the fifth of September and is an annual event touted as THE show for European cycling and accessories. The mood of the show on this first day has been very upbeat. Two extra halls have been opened up to accommodate additional exhibitors and the show floor traffic is quite substantial. We’ve had several successful meetings on this first day, catching up with programs in process, as well as exploring a number of new opportunities.

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