ROBRADY Unfolds the Gold at the 2009 Spark Awards
ROBRADY design has been awarded a Gold Spark award in the Mobility category of this year’s competition for their db0 Electric Folding Bike design. Partnering with Taiwanese manufacturer DK City, ROBRADY design developed a eco-conscious, user friendly e-bike that celebrate the concept of a “folding bike” - a uniquely original design solution that is instantly recognized as the next generation in folding e-bikes. The bicycle market is new territory for both ROBRADY design and DK City. Both partners are eager to continue their exploration of this environmentally smart market and are driven by their desire to protect and preserve the planet for future generations.
The new db0 bike, which is scheduled for release to the market in the first quarter of 2010, is first in a series of electric bikes that embodies their mission to design a series of clean, bold, and innovatively simple folding bikes. The design promotes the folding mechanism unlike it has ever been done before in this market - as a “focal point” that adds visual value to the bike. The battery configuration and integrated travel handles are also treated as iconic elements that offer aesthetic as well as ergonomic benefits. The db0 bike design is currently being featured at the Autodesk Design Gallery in San Francisco, CA as part of the Spark Awards show.