ROBRADY at the UF Hub | Business of Design

ROBRADY at the UF Hub

2012 has been an exciting year already for ROBRADY design at the UF Innovation Hub. Even though ROBRADY has been in our Innovation Hub office since October, the Hub officially opened on January 11th with a massive Grand Opening Celebration. U.S. Senator Bill Nelson, Gainesville Mayor Craig Lowe, University of Florida President J. Bernard Machen and U.S. Assistant Secretary of Commerce for Economic Development John Fernandez all gathered for the standing-room only event complete with dancing robots!

From our second-story balcony office, the ROBRADY team was at the center of the event with interviews being filmed outside our window, while hundreds of invited guests toured our satellite studio. It was a great unveiling for the Innovation Hub and a fantastic introduction for ROBRADY to the Gainesville community.

Already this year, ROBRADY has had a chance to work with a number of companies from the Innovation Hub or associated with the Office of Technology Licensing (UF OTL), which also has its offices on the ground floor of the Hub. As a leading Product Development firm, ROBRADY works with a diverse client base in a wide range of industries. Our office at the UF Hub is no different with clients in the following areas:
Medical – development of discrete medical devices/systems for everyday patient use
Industrial – commercialization of analytical measurement equipment with a breakthrough technology
Consumer – design and engineering of a modular storage system
Branding – graphics and packaging for a food/beverage company

Our association with the Innovation Hub has provided ROBRADY with the opportunity to participate in some very exciting events over the past few months. We have been working closely with the Sid Martin Biotech Incubator as part of our effort to expand our expertise into the Florida Biotech community. ROBRADY has already been working with Medical and Biotech companies in both Tampa and Miami, and we are looking to help connect those areas to the Gainesville initiative. We were also fortunate enough to be invited to the opening of the Cade Museum, named after Dr. Robert Cade, the inventor of Gatorade. It was a wonderful event hosted by several of Dr. Cade’s children and members of Dr. Cade’s original team.

As more tenants move into the Innovation Hub, the excitement and electricity continues to build. The inevitable “collisions” that were supposed to be created are happening and a critical mass for innovation continues to build. 2012 looks to be a great year for ROBRADY and our friends at the UF Innovation Hub.