Designers Log: rMoto Dream into Superbike Reality
When ROBRADY designed, built and launched the Vectrix Superbike concept it opened to a crowd of cheers and rave reviews in Milan. Ducati's lead designer at the time, Pierre Terblanche, told me that "the best new motorcycle design in the show belongs to an electric scooter company – how can this be???" I enjoyed several conversations in Milan with Pierre and motorcycle writer extraordinaire, Alan Cathcart, that week.
After Milan, Alan and I met in Atlanta where he interviewed me about the design and building of the Superbike. I noted that it would not have been possible without ROBRADY designer, Erik Holmen. Together we put the “heart and soul” into the design. Our story became a chapter in American Dream Bikes and remains a treasure of mine to this day.
About Rob Brady:
CEO and Design Director, ROBRADY design
Executive Director, ARMORIT, LLC.
Robert Brady began his prominent career in design over 20 years ago with the Cigarette Racing Team in Miami. By 1990 he had founded ROBRADY design. Today, he leads all product design, strategy, implementation and business development of the Sarasota, Florida-based firm. He also co-founded and currently serves as Executive Director of ARMORIT—a product design, development and delivery consortium aimed at Military and Government markets.
Rob Brady is a graduate of the prestigious Art Center College of Design in Los Angeles, California.