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The outcome of a recent challenge to ROBRADY design resulted in a whole new way of doing business. In an effort to strategically align with a client s effort to acquire new business, ROBRADY design may have had the same affect on its own business.
When Medallion Instrumentation Systems tasked ROBRADY to design a new instrument, time wasn t on either company s side. As a developer of leading edge products expected to expand performance boundaries, Medallion needed a solution that could compete with its increasingly tough, often international, competition. Essentially, Medallion leveraged ROBRADY s capabilities to create a look that was more in sync with progressive design.
Because it wasn t feasible to complete the product development process in the allotted time frame, ROBRADY pitched a digital medium as basis for product development. The result was a web-based presentation versus a single physical prototype. An added bonus: the interactive capabilities of the medium allowed ROBRADY to generate a greater number of design solutions within the deadline.
Specifically, the digital presentation allowed the user to choose among multiple LED colors and between seeing the product in daylight or at night. Other custom viewing features included illuminating icons and changing font styles.
As a leave-behind marketing tool, the interactive presentation practically guaranteed viewing access to a larger audience than attended the presentation and reinforced the power of design as a sales tool.
ROBRADY design_
Total Product Development.
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