+ ROBRADY design _ MARCH 2005 _ ROBRADY design || SUCCESS

<BODY> With press and consumers from across the world in anticipation, Segway LLC has just launched the 2005 version of their flagship product, the two-wheeled, self-balancing, electric human transporter (HT). Playing a key role in the creation of this new design was the Sarasota-based ROBRADY design team. Chosen because of their design credits in both the transportation- and consumer-product markets, ROBRADY was uniquely positioned to work with the Segway team in developing the conceptual vision as well as the detailed design follow-through, which included committing to compressed deadlines in support of advanced dealer presentations. The new HT sports a sleek, progressive fender design with prominent rear-tilted spray guards and repeated wheel accents that create strong radial elements. With the tires more visible--and more detailed--the combined effect of these updated elements lends to the aesthetic strength of the vehicle, which reflects one of two new color themes that set the trend for the visually energetic Segway product line. ROBRADY design_ Total Product Development. <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-3064092-1"; urchinTracker(); </script> </body>